Digital Marketing

Course Overview:

Digital marketing specialists are in high demand. Join our Diploma in Digital Marketing Specialist Co-op. Learn all about marketing, advertising, campaign management through the PPC marketing model, social network and research to build the marketing strategy that will take your company or business to the next level.

Learning Objectives:

Develope digital advertising campaigns.

Learn to use tools such as WordPress, HTML and CSS, Google Adwords and Google Analytics and prepare for your Google Analytics Certification exam.

Improve your writing and create content for promotional purposes.

Develop a successful marketing strategy to position a brand, maintain its reputation and build a website.

Conduct surveys to identify the interests and concerns of key stakeholders.

Build, optimize and analyze Pay Per Click (Google Ads and Bing Ads) and Facebook campaigns and prepare for Google Certification exams and Facebook Blueprint Certification exams.